In August of 2009, The Infamous Stringdusters played the Brew Ridge Trail Music Festival on the ground of Devils Backbone Brewery in Nelson County. The event was created by Cerberus Productions a Charlottesville-based event production company. The Stringdusters and their Charlottesville-based management team, The Artist Farm, had been discussing the possibility of creating a festival based on The Stringdusters’ years of experience attending and performing at various festivals around the country.
After Brew Ridge, it became obvious that the location in Nelson was perfect for the type of festival that the band wanted to create. At the same time, Justin Billcheck from Cerberus had been plotting to create a fall camping festival at this idyllic location in the Blue Ridge Mountains.
When The Stringdusters returned to Charlottesville later that fall to record their album “Things That Fly”, Cerberus, The Artist Farm, and The Stringdusters began planning what became The Festy Experience.
Like with many new ventures, there was a challenge coming up with the right name for the proposed event. The group used the place-holder “The Festy” (a common and generic term used to describe a festival) to refer to the event until a proper name was generated. At the same time, it became apparent to the partners that creating the right “experience” was going to be essential to the success and sustainability of the event. As planning continued, the name The Festy Experience took hold…and the rest is history.2010 ARTIST LINEUP The Infamous Stringdusters