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Festyville Merchant Partners

This year we’ve teamed up with an incredible group of local businesses and organizations, what we’re calling our Festyville Merchant Partners, and each of these organizations has generously offered to provide specials and discounts to Festy ticket holders!

Check out all the participating organizations and please make a point to visit these businesses during the Festy and always! We’re so appreciative of our amazing community here in Charlottesville.

Health & Wellness Partners

Bend Yoga

420 E Main St Ste B, Charlottesville, VA 22902

Bend Yoga is a yoga studio located on the Downtown Mall that focuses on supporting women during their child-bearing years. Bend offers classes for mothers from 12 weeks pregnant through the pre-crawling period after their baby is born. Bend also offers non-competitive and stress-free classes for children 6 weeks to 18 years of age. Their mission is to “empower the body, mind and spirit with breath, strength, and energy during the transitions that define women’s lives.” For anyone with a Festy wristband that has also never taken a Bend class, swing by the studio for a $5 drop-in class to ease your mind and body.

Posture Studio

218 West Market Street, Charlottesville, VA 22902

Posture Studio understands how tiresome daily tasks can be for the human body, and therefore they focus on functional-based training. The classes offered at Posture Studio aim to strengthen our bodies for what they do daily. In addition to this, Posture Studio’s instructors take an individualized approach in their classes. That means that you will never hear general directions for the entire class; instead your instructor will speak directly to you in order to help you personally get the best out of your session. During the festival weekend use the promo codes (case sensitive) FESTY8 for a $8 drop-in class and FESTY5 for a $5 drop-in class.

Flydog Yoga

1039 Millmont St, Charlottesville VA 22903

FlyDog Yoga is a yoga studio that places a heavy focus on community and happiness. After Charlottesville was recently named the happiest city in America, FlyDog Yoga  made it their goal to help the Charlottesville community become even happier. FlyDog offers a variety of practices that are designed to open the heart and improve well-being through a combination of exercise and relaxation. The main style of yoga taught at FlyDog is Power Vinyasa Yoga, which is a form of yoga that promotes fluid movement from one pose to the next alongside synchronized breathing. Their heated studio makes for a revitalizing form of exercise, and we are happy to offer 10% off drop-in classes for Festy attendees throughout the weekend of the festival.

Pure Barre

2200 Old Ivy Road, Charlottesville, VA 22903

Pure Barre is a local studio that offers a collection of 45-50 minute total body workouts. Pure Barre focuses on low-impact, high-intensity exercises that strengthen and tone your body. The goal for Pure Barre is to help every participant get stronger with each class. So even if you are a complete newbie, you will become a pro in no time. The idea is for classes to be tiring, yet invigorating in order to help each participant get in the best shape they have ever been. Throughout the weekend of the festival use the promo code FESTY online to receive up to 3 single classes for a discounted price of $15 each.

Tru Pilates

310 Second Street SE, Unit H, Charlottesville, VA 22902

Since 2005 Tru Pilates has offered customized workouts for individuals or small groups, led by highly qualified instructors. Tru Pilates is welcoming of all ages and skill levels, and they offer specialized workouts for performance athletes, women in their prenatal and postpartum stages, retirees, and everything in between. With these workouts Tru Pilates aims to promote strong muscles, ease of movement, and injury prevention. Schedule a class now in order to leave feeling “successful and refreshed.”

Hot Yoga Charlottesville

HYC Downtown: 216 West Water St., Charlottesville, VA 22902
HYC North: 1622 Timberwood Blvd., Charlottesville, VA 22911

Hot Yoga Charlottesville now has two locations around Charlottesville, one downtown and a new one in northern Albemarle County. Hot Yoga specializes in active yoga classes in their cutting-edge, 1,700 square foot hot room where the heating system pumps in fresh air from outside, filters it, heats it, and humidifies it before dumping it into the studio. A whole-room humidifier keeps the humidity level between 35%-41% so that you are guaranteed to come out of a class feeling rejuvenated. We’ve partnered with Hot Yoga Charlottesville to offer Festy attendees who have never attended a class there before to stop by for a $10 drop-in class during the festival weekend.

Insight Meditation Community of Charlottesville

Various locations

Insight Meditation Community of Charlottesville (IMCC) is a spiritual community that practices Buddhist insight meditation. IMCC is open to everyone who is interested in insight meditation and offers a variety of programs for new and experienced meditators. These programs consist of guided meditation, dharma talks, retreats, talk radio, and much more. Anyone and everyone interested in trying meditation for the first time is welcome to join IMCC to see what insight meditation is all about. IMCC is offering Festy attendees a chance to score 10% off their Introduction to Mindfulness Meditation 6-week course. Either find them at their booth on the festival grounds or register online with the promo code IMCC 2020.

Rock Star Therapy

875 Rio E Ct Suite A, Charlottesville, VA 22901

Rock Star Therapy was co-founded by Suzanne Dailey, M.S., CCC-SLP and Kerri Heilman, MOTR/L, and it is their mission to “provide a warm and welcoming environment that offers a collaborative partnership with parents and their children.” Rock Star Therapy offers speech therapy, occupational therapy, social skills training, therapeutic listening, and much more for children of all ages. The therapists at Rock Star Therapy are deeply experienced in their work and they are truly great at what they do.

Gene Arnold Memorial 10k

Meriwether Lewis Elementary School

The 35th Annual Gene Arnold Memorial Special Olympics 10k Run & 2 Mile Walk will take place this year on September 14th. This event proudly raises money for the Local Area 3 Special Olympics. There are no paid positions at the local level and all the coaches and staff are volunteers, and therefore the funds raised from this event are used to pay for equipment, uniforms, travel and education materials for the Special Olympics. Help the cause and have fun while doing it by signing up to run or walk today at: https://runsignup.com/Race/VA/Charlottesville/Pepsi10K

Restaurants & Breweries

Vu Noodles

233 4th Street NW, Charlottesville, VA 22903

Vu Noodles and its menu both come directly from the inspiration of Chef Julie Whitaker. Julie was born in Vietnam and immigrated to Waynesboro, Virginia when she was 8 years old. Growing up in her mother’s kitchen, she learned the art of cooking traditional Vietnamese dishes and became passionate about the tastes passed down from her Vietnamese roots. Now she runs Vu Noodles where she experiments with traditional Vietnamese and Thai cuisines in order to create “vegan dishes full of umami and freshness to invigorate your senses.” Stop by Vu Noodles during the festival weekend and receive 15% off your bill!

Brazos Tacos

925 2nd Street SE, Charlottesville, VA 22902

Brazos Tacos is located right on the festival grounds in the IX Art Park, and offers Texas-style tacos for breakfast, lunch, brunch, and early dinner. Brazos offers outdoor seating with a nice thematic aesthetic and caters private events. Order online, call it in, or just stop by the restaurant to enjoy some unique, authentic Texas-style tacos. Since it is so close, be sure to grab a bite to eat in between sets.

Grit Coffee

Downtown: 112 Main Street Charlottesville, VA 22902
The Corner: 19 Elliewood Ave Charlottesville, VA 22903
Stonefield: 2035 Bond Street, Suite 185, Charlottesville, VA 22901
Crozet: 1110 Old Trail Drive Crozet, VA 22932
Richmond: 401 E Grace St, Richmond, Va 23219 – inside Champion Brewing Co.

Grit Coffee is a Charlottesville-original coffee shop that focuses on the industrious nature of the company and its customers. Grit is consistently hard at work sourcing quality ingredients and perfecting its own roasting techniques. The company seeks to serve its community and source its coffee beans from locations that serve their communities as well. Providing quality coffee while driving human connections is Grit’s goal, and the company strives to do that by continuing to open up new locations around Charlottesville. During the festival weekend all Festy attendees will receive 10% off your purchase at all Grit locations.


412 East Main Street, Charlottesville, VA 22902

Maru is a funky, authentic Korean restaurant that began in 2018. Maru offers Korean fried chicken wings, lunch specials, Korean specialty drinks, and desserts. Maru is located right on the downtown walking mall and offers a hip atmosphere that is casual and enjoyable. Whether you love Korean food or have never tried it, Maru is the spot for you. Go check out their Bingsoo!


300 East Main Street, Charlottesville, VA 22902

Rapture restaurant and nightclub is a happening spot on the downtown mall. During the day Rapture offers Southern-style cooking using local ingredients and has local craft beers on tap. Then at night Rapture brings the best local, regional, and national DJs to the nightclub, r2, in order to keep people on the dance floor until close. Rapture offers salsa dance parties on Sundays, EDM dance parties on Tuesdays, and 80s nights every last Friday of the month. With a dance floor, munchies served late, and a billiards room, the fun never stops at Rapture. During the festival weekend, your wristband will score you 15% off all food items.

Draft Taproom

425 E Main St. Charlottesville 22902

Draft Taproom is a “beer lover’s dream come true.” Draft Taproom offers 60 different rotating beers on tap, and it also offers its customers the unique experience of pouring their own beers while paying by the ounce. This gives customers the option to try all of the local craft beers that they want without having to commit to a full pour. Draft is constantly changing and updating their beers, so no matter when you stop by you will have something new to try. Stop in during the festival weekend and your wristband will get you 20% off your final bill.

Red Pump Kitchen

401 E. Main Street, Charlottesville, VA 22902

Red Pump Kitchen is located right on the downtown mall of Charlottesville, and it boasts a relaxed dining experience with perfected recipes. Red Pump has an open kitchen, a wood-burning oven, and from early spring until late fall the building’s facade opens up and creates a nice indoor-outdoor dining space. All of these unique aesthetic bonuses create a romantic and festive atmosphere that is reminiscent to European cafés. The food style is “contemporary American with a Tuscan twist” and their trained mixologists offer suggested menu pairings from the curated wine and specialty drinks list. With your Festy wristband, throughout the festival weekend you can receive 15% off food (alcohol not included).

Wild Wolf Brewing Company

313 2nd Street SE, Charlottesville, VA 22902

Wild Wolf Brewing Company was founded by Mary Wolf and her son Danny. The original brewery is located in the heart of Virginia’s Brew Ridge Trail on Nelson County’s Route 151, but Wild Wolf just got closer to its local fans in Charlottesville. Wild Wolf just opened up a brand new restaurant and brewery on 2nd Street, right around the corner from the IX Art Park and a short walk from the downtown mall. Wild Wolf currently offers six year-round beers, over a dozen rotating and seasonal beers, and occasional single-batch creations. Go check out their new location and grab a beer while you’re at it. Also, during the festival weekend, Wild Wolf is offering 20% off food for all Festy attendees.

Sultan Kebab

333 2nd St SE, Charlottesville, VA 22902

Sultan Kebab offers unique, authentic Turkish Cuisine in the heart of Charlottesville. With two owners Gokhan Dikmen and Serhat Peker both being from Turkey, Sultan Kebab’s food options are direct recipes from their Turkish families and their studies of the culture. Turkish Cuisine was at its finest during the Ottoman Dynasty, and the Ottomans placed high standards on quality and freshness of produce and preparation. Dikmen and Peker aim to maintain these same high standards at their restaurant in Charlottesville. Also as a perk for festival goers, during the festival weekend your wristband gets you 10% off at Sultan Kebab.

Sticks Kebob Shop

Preston Location: 917 Preston Ave, Charlottesville, VA 22903
Pantops Location: 1820 Abbey Rd, Charlottesville, VA 22911

Sticks Kebob Shop is a local Mediterranean-style restaurant that believes that everything tastes better on a stick (except for their hummus). The owners of Sticks are three “refugees from the world of fine dining” that broke away from that world in order to create a healthy, yet tasty, alternative for real foodies. Sticks is a good option for a business lunch, a take-home dinner, or even a catered meal for an event. Sticks offers fast service without compromising the quality. Stop by one of the Sticks locations over the weekend of the festival, show your wristband, and get 15% off your meal.

Southern Crescent

814 Hinton Avenue, Charlottesville, VA 22902

Located in historic Belmont, in a refurbished 1927 Victorian Home, The Southern Crescent aims to transport visitors to New Orleans. The restaurant offers an authentic creole-cajun menu and provides the ambiance of the Louisiana Bayou. Visit The Southern Crescent if you’ve been craving some New Orleans vibes or get them to cater your own Louisiana-themed party. If you miss New Orleans or have never been and are dying to go, The Southern Crescent is the perfect escape for you. Also, during the festival weekend The Southern Crescent is happy to offer $1 oysters, $4 Louisiana Abita Beers and 20% off gumbo and all po’ boys for all festival attendees.


365 Merchant Walk Square Suite 400, Charlottesville, VA 22902

CHIMM is located at Charlottesville’s new 5th Street Station and offers authentic Thai and Southeast Asian food. In order to maintain the culture back in Thailand, CHIMM does not offer courses but instead they bring the food out as soon as it is ready in order to ensure freshness. CHIMM also serves their food family-style by bringing plates that the entire table can share as the food comes out. At CHIMM they do this both to maintain authenticity, but also to make sure that you feel like you are part of the family. Go check out CHIMM during the weekend of The Festy, present your wristband, and get 10% off your meal.

Extreme Pizza

355 Merchant Walk Square Suite 200, Charlottesville, VA 22902

Extreme Pizza is located in Charlottesville at 5th Street Station, and their business philosophy is “Dedication to Quality, Commitment to Innovation.” Extreme Pizza abides by a strict policy to only use the freshest of ingredients while pushing the limits with their unheard-of combinations of toppings. One of their pizzas combine mandarin oranges with canadian bacon (Paia Pie), while another one replaces tomato sauce with homemade hummus. These are wildly good pizzas created by wildly adventurous people who “learned to always color outside the lines.” Plus, during the festival weekend, your wristband will score you 15% off your order. This isn’t just any old pizza; this is Extreme Pizza.

Mochiko C’ville

365 Merchant Walk Square Suite 300, Charlottesville, VA 22902

Mochiko Cville is the brainchild of chef and owner Riki Tanabe, and is located in The Yard at 5th Street Station. Riki was born and raised on the island of O’ahu, Hawaii and also attended college at the University of Hawaii. He never planned on leaving Hawaii, but his culinary career path eventually landed him in Charlottesville. So in 2017 Riki decided to open Mochiko in order to bring the food of Hawaii to the people of Charlottesville. Named after Riki’s favorite food growing up, the mochiko chicken that his grandmother made, Mochiko Cville serves truly authentic Hawaiian food. Mochiko also caters and can often be found as a pop-up eatery around town and at City Market on Saturdays. Mochiko are happy to offer 10% off for festival attendees during the weekend of the festival.

Pippin Hill Farm & Vineyards

5022 Plank Road North Garden, VA 22959

Born out of the love story of the husband and wife team, Lynn Easton and Dean Andrews combined their unique professional experiences to create a beautiful vineyard in the middle of the green hills of Virginia. Pippin Hill Farm & Vineyards is passionate about its wines, food, and team of enthusiastic people. Pippin Hill is a vineyard where unbeatable hospitality meet culinary greatness. Also, throughout the weekend of the Festy, go check out Pippin Hill to receive 15% off your individual purchase.


421 Monticello Rd, Charlottesville, VA 22902

Located in historic Belmont, Junction is a modern take on the old Western saloons of the past. Combining that aesthetic with the freshest of ingredients, Junction proudly creates innovative Southwestern dishes for a meal unlike any other. Additionally, those delectable Southwestern dishes are masterfully paired with hand-crafted cocktails and local beer and wine. Stop by Junction during the weekend of the festival, flash your Festy wristband, and get 20% off your bill.

Paradox Pastry

313 2nd Street SE, Charlottesville, VA 22902

Paradox Pastry is the realization of owner Jenny Peterson’s lifelong dream. Growing up she always wanted to have her hand in what her mother was baking in the kitchen, and she fell in love with baking once she first used her Easy Bake Oven. Jenny’s two passions in life have always been baking and fitness, and that’s where the “paradox” came from. She worked hard to find a compromise between these two worlds, and that is how Paradox Pastry was formed. Jenny claims that Paradox is “a public version of her mom’s kitchen.” Stop by the shop during the weekend of the festival and get 10% off!

South Street Brewery

106 South Street West, Charlottesville, VA 22902

South Street Brewery is one of the oldest and most established breweries in Central Virginia. South Street quickly made a name for themselves within Charlottesville, and shortly there after their beer continued to spread through Virginia and onward. Now the brewery offers plenty well-known favorite beers like Satan’s Pony and Twisted Gourd. South Street is located only a short walk from IX Art Park, and we are happy to offer Festy attendees 20% off food during the weekend of the festival!

MarieBette Café & Bakery

MarieBette Café & Bakery: 700 Rose Hill Drive, Charlottesville, VA 22903
Petite MarieBette: 20 Elliewood Ave, Charlottesville, VA 22903

MarieBette was conceived by Jason Becton and Patrick Evans who first met at the International Culinary Center. Both originally working in the art world decided to change career paths and chase their dreams. Now just a few years later the two run MarieBette Café & Bakery as well as their new Petite MarieBette. MarieBette specializes in bread, pastries, and coffee. This year, during the festival weekend Festy attendees will be able to visit either location and receive a free 2 ounce chocolate chip cookie with your purchase. You won’t want to miss that.

Crozet Pizza at Buddhist Biker Bar

20 Elliewood Ave, Charlottesville, VA 22903

Crozet Pizza at Buddhist Biker Bar brings delicious food using fresh ingredients to a super hip location at the end of Elliewood Avenue right on The Corner near UVa. This is the perfect place for students to gather with friends over a pitcher of beer, while also being the right match for a family night out. Stick around and hang out while eating their delicious pizza or take it to go, whichever is easiest for you. Crozet Pizza at Buddhist Biker Bar also boasts some of the best local live music around town. Discover a new band all while eating a slice of pizza and enjoying their house special drink: Fresh Zens.

Retail Partners

Blue Wheel Bicycles

941 2nd Street SE, Charlottesville, VA 22902

Blue Wheel Bicycles has been providing Charlottesville with its bike-riding essentials for the past 40 years and that doesn’t look to be stopping anytime soon. The two owners of the shop, Roger Friend and Scott Paisley, have been riding bikes around Charlottesville since the late 70s, and at this point they have nearly ridden every road and trail around Central Virginia. With a past of road racing, mountain biking, and casual biking to get groceries, Roger and Scott have immense knowledge on all kinds of biking. The Festy has partnered with Blue Wheel Bicycles to offer free reusable water bottles to the first 50 Festy attendees that stop by the shop. After picking up these water bottles, attendees will be able to fill it up with free water at the festival.

Sidetracks Music

310 2nd St. SE, Charlottesville, VA 22902

Just around the corner from The Festy grounds at IX Art Park is Sidetracks Music. Sidetracks was originally established in 2003 and has consistently served the Charlottesville community as an essential record store since then. Sidetracks offers new and used CDs, Vinyl LPs, DVDs, and accessories. The inventory at Sidetracks ranges from your newest favorite radio star to your local Charlottesville singer/songwriters to even limited edition classics. Be sure to swing by there to rummage through their thousands of records in order to find your favorites. During the weekend of the festival, with the presentation of your wristband, Sidetracks will be offering $1 off every $10 purchased up to $100.

Rock Paper Scissors

321 E. Main Street Charlottesville, VA 22902

Just around the corner from The Festy groun Rock Paper Scissors is a custom invitation and paper goods shop located on Charlottesville’s historic downtown mall. The shop specializes in greeting cards, journals, planners, desk accessories, and calendars, and many other modern gifts for everyday use. Rock Paper Scissors has become well-known for their beautifully made wedding invitations and other essential paper goods for your big day. Call today to set up your complimentary no-obligation appointment to see how shop owners Dani and Heather can help you! Also, both Festy and Rock Paper Scissors are happy to offer Festy attendees 20% off your purchase (excluding custom orders) during the weekend of the festival.

Snooky’s Pawn Shop

102 E. Main Street, Charlottesville, VA 22902

Located right on Charlottesville’s downtown mall, Snooky’s Pawn Shop is the go-to place to buy, sell, and trade your jewelry, antiques, technology, and any other valuables. Snooky’s offers pawn loans as well as its own custom jewelry. At Snooky’s their specialized team hand-crafts new jewelry using old and broken pieces. If you go to Snooky’s Pawn Shop during the weekend of The Festy, your wristband will score you 15% off.